Where we are right now
Active - Google Ads running, first data coming in
Who is Chop n Chip?
Chop n Chip is a catering business offering professional food services for events, corporate occasions, and private functions. Like many catering businesses, the quality of the product is strong - but the digital infrastructure to attract new clients consistently wasn't in place.
They came to us with a clear problem: no landing page, limited online discoverability, and no structured way for potential clients to find them through search. The objective was straightforward: build the funnel, turn on the traffic, and start generating qualified enquiries.
The same proven strategy, applied fresh
The playbook we used here is consistent with what delivered results for Ghara Catering - but tailored to Chop n Chip's specific offer, audience, and service area.
Brief and offer clarity
Understanding exactly what Chop n Chip offers, who they want to serve, what events they cater for, and what makes them the right choice over local competitors.
Keyword research for their area and service type
Identifying the specific high-intent search terms their ideal customers use - tailored to their location, event types, and competitive landscape.
High-converting landing page
A focused, single-purpose page built to convert catering searches into enquiry form completions. Clear positioning, trust signals, and a simple enquiry path.
Google Ads campaign - live
Ad groups running against the high-intent keywords. Ads written to match the searcher's language. Tracking installed on every form submission.
Daily monitoring and early optimisation
CTR, CPC, and conversion rate tracked daily. We'll make the first round of optimisation adjustments once we have 7 days of live data.
What's been completed, what's next
Discovery & positioning
Offer clarity, audience research, keyword audit completed. Messaging framework signed off.
Landing page live
Page built, tested on mobile and desktop, and launched. Enquiry form live and tracking confirmed.
Google Ads campaign active
High-intent keyword campaigns running. Ad copy live. Budget deployed. First data incoming.
Results & optimisation report
Full results documented here on day 21+. Optimisation round 2 applied based on live data.
Results update coming in 21 days
Based on the Ghara Catering benchmark, we expect to see initial lead volume by day 14 and full results documented by day 21. This section will be updated with the actual data when it lands.
The same fundamentals that delivered for Ghara
The Chop n Chip project is running on the same strategic foundation that generated 100+ leads in 14 days for Ghara Catering. The core principle hasn't changed.
Catering buyers are high-intent searchers
When someone Googles "catering for corporate events near me," they're not researching - they're buying. Meeting that intent with a relevant, well-structured page converts fast.
The destination matters as much as the traffic
Google Ads without a purpose-built landing page wastes budget. Chop n Chip has both - which is the only reason we turned the ads on.
Speed to results is proven
Fourteen days was enough to validate the model for Ghara. The same 14–21 day window applies here. We don't need months to see if the funnel is working.