Who is Ghara Catering?
Ghara is an Indian catering brand serving a range of events - from family celebrations and weddings to corporate lunches and festive gatherings. The food is authentic, the team is experienced, and repeat customers speak highly of them.
But outside of word-of-mouth, they were invisible. No landing page, no Google presence, no paid traffic. People searching for Indian catering in their city couldn't find them - even when Ghara would have been a perfect fit.
| Area | Before | After (14 days) |
|---|---|---|
| Online presence | None | Dedicated landing page live |
| Traffic source | Word of mouth only | Google Ads driving daily visitors |
| Inbound enquiries | 0 per week (online) | 100+ leads in first 14 days |
| Keyword visibility | Not ranking for anything | Appearing for high-intent catering searches |
| Conversion setup | No enquiry mechanism | Optimised enquiry form on landing page |
Three things holding Ghara back
When we started, the business had genuine potential but a clear set of digital gaps. We diagnosed three core problems before touching anything.
Problem 1: No landing page, no destination
Even if someone searched for Indian catering and found a mention of Ghara, there was nowhere to send them. No page to tell the story, handle objections, or capture an enquiry. Traffic with no destination converts at zero.
Problem 2: Invisible on search
People searching "Indian catering for weddings" or "catering for corporate events" in the local area would never see Ghara. The business simply didn't exist as far as Google was concerned - and neither did the revenue that came with that visibility.
Problem 3: No structured way to capture leads
Even their existing enquiries came through personal WhatsApp messages or phone calls. There was no standardised process for collecting event details, budget ranges, and dates - which made follow-up inconsistent and unprofessional.
Build the funnel. Then fill it.
The approach was deliberate: don't run ads to nothing. Build the destination first, make sure it converts, then turn on the traffic. A two-phase strategy over 14 days.
Offer positioning and messaging
Before building anything, we clarified who Ghara was for, what made them different, and what a first-time customer needed to believe to enquire. This shaped the copy and structure of the entire page.
High-converting landing page build
A single-purpose page with one goal: capture qualified enquiries. Clear headline, service breakdown, trust signals, a simple enquiry form, and a mobile-first layout - built for the way catering buyers actually browse.
High-intent keyword targeting for Google Ads
We researched exactly what potential catering customers type when they're ready to book - not just browsing. Phrases like "Indian catering for weddings near me" or "corporate lunch catering" - searches with commercial intent, not just curiosity.
Google Ads campaign setup
Campaigns built around the high-intent keywords with ad copy directly matching the search language. No generic messaging - each ad spoken to the specific type of event the customer was searching for.
Enquiry form optimisation
The form was structured to collect the right information upfront - event type, date, guest count, location - so every lead that came in was a qualified one, not a time-wasting tyre-kicker.
Launch and monitor
Ads went live once the page was confirmed converting. We monitored daily: click-through rates, cost-per-click, form completions - and tightened any weak points in the first 48 hours.
Early optimisation cycle
By day 7, we had enough data to see which ad groups were performing and which keywords were driving low-quality clicks. We paused the poor performers and doubled down on the ones that were converting.
Launch in 14 days. Lead flow by day 21.
Discovery & offer positioning
Briefing call, competitive research, keyword audit, offer messaging framework. No pages, no ads - just clarity first.
Landing page build
Page copywriting, design, mobile testing, and enquiry form setup.
Google Ads campaign build
Ad groups structured, copy written, tracking installed, landing page connected. Campaigns submitted for review.
🚀 Launch - everything goes live
Landing page and Google Ads approved and running simultaneously. First impressions and clicks within hours of launch.
Early data & optimisation
CTR, CPC, and form completion rate tracked daily. Poor-performing keywords paused. Budget shifted to top converters.
✓ 100+ leads - consistent flow established
Milestone crossed. Enquiries arriving daily. Performance report handed to the client with optimisation recommendations.
The numbers
Within 21 days of launching Google Ads to a purpose-built landing page, Ghara went from zero digital presence to a consistent daily flow of qualified leads. Here's the live data straight from the Google Ads dashboard.
What this project confirmed
Ads without a landing page are wasted money
Running ads to a generic website - or worse, nothing - destroys conversion rates. The destination matters as much as the traffic.
Intent-matching copy converts faster
When the ad copy matches the exact language the searcher used, they trust the page before they've read a word. Relevance is the first conversion lever.
Catering buyers are high-intent searchers
People searching "Indian catering for 100 guests" aren't browsing - they're buying. Target the right keyword, and half the sales work is already done.
14 days is enough to prove the model
You don't need months to know if a campaign is working. With the right setup, 14 days gives you enough data to confirm, optimise, and scale.
In their own words
We had no idea how many people were searching for exactly what we offer. Within two weeks of the landing page going live and ads running, we had more enquiries than we'd had in the previous three months combined. Ritwik built something simple, fast, and it just worked.
Phase 2 plan
With the paid traffic funnel proving itself, the focus shifts to long-term growth that doesn't depend entirely on ad spend.
Local SEO build-out
Google Business Profile optimisation, local landing pages for key cities and event types, and citation building to capture organic catering searches.
Retargeting campaigns
A significant portion of visitors don't enquire on the first visit. Retargeting ads bring them back with a softer message and social proof.
Review and testimonial strategy
Leverage the growing customer base to collect verified reviews - the most cost-effective conversion asset for a catering business.